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Thursday, June 5, 2008

Best Cream for Reducing Wrinkles Is...

...the cheap stuff, specifically Olay Regenerist, priced at about $19 and available at most drugstores. That's the word from Consumer Reports, which tested a variety of anti-wrinkle creams, some of which can cost hundreds of dollars for a single jar.

The good news: Those expensive, luxury-priced creams don't work any better than the cheap, drugstore brands.

The bad news: None of them make a significant difference in the skin's appearance.

Consumer Reports tested the top-selling, mass-market anti-wrinkle creams that sold for a low of $19 and a high of $355. Each cream was tested for 12 weeks by 17 to 23 different women, between the ages of 30 and 70. The women were recruited and evaluated by a European laboratory specializing in cosmetic testing, reports Reuters. They used the test product on one side of their face and the lab's standard moisturizer on the other side. Researchers used a high-tech optical device to measure any changes in the wrinkle depth and skin roughness.

Some of the products, which Consumer Reports subsequently labeled as "top-rated," did smooth out some fine lines and wrinkles, but even these best performers only reduced the average depth of wrinkles by less than 10 percent--such a small change that it's hardly even visible to the naked eye.

"The tests revealed that, on average, these products made little difference in the skin's appearance, and there's no correlation between price and effectiveness," said a spokeswoman for Consumer Reports. This could save you some money, since Americans spend a stunning $1 billion annually on anti-wrinkle creams.

Not so fast! Dr. Tina Alster, a dermatologic laser surgeon from Georgetown University Medical Center in Washington, D.C., and a member of the American Academy of Dermatologists, told Reuters it is overly simplistic to conclude from such a limited study that these products do not work.

"People would love to believe that cheap products are the same as the more expensive ones, and I may pooh-pooh someone paying $500 for a cream, but I do see the value of some of the luxury brands which are science-based," she explained to Reuters. "But it is a cautionary tale that people should be looking at the ingredients rather than just at the packaging."
--From the Editors at Netscape

The unique complex in Regenerist helps to regenerate skin's appearance without compromising skin's moisture barrier. It renews skin's outer layer, helps skin appearance regenerate quickly and strengthens skin's moisture barrier.

For skin that looks, feels, and behaves more like new skin, follow the Regenerist regimen for immediate and long-term significant continuing effects that can be achieved at home.

Olay Regenerist Derma-Pod Eye Anti-Aging Triple Response System
Resurfaces. Decongests puffiness. Fills lines & wrinkles. 24 derma-pod applications. 8 weeks of treatment.

Regenerist derma-pod eye puts the benefits of 3 treatments at your fingertips...for radiant, younger-looking eyes.

resurfaces regenerates surface cells, revealing younger-looking skin.
decongests puffiness massage helps remove excess under-eye fluids.
fills lines and wrinkles, micro-spheres help to fill creases for an smoother look.

Olay Regenerist The Regenerating Collection
Regenerate skin's appearance, one cell at a time.


Daily Regenerating Serum, 0.56 fl oz (16.7 ml)
Enhancing Lotion with UV Protection*, 0.56 fl oz (16.7 ml)
Perfecting Cream, 0.56 fl oz (16.7 ml)
Now the collection gives you the opportunity to try the 3 unique products in the Regenerist line and tailor your skin care to provide the optimal level of regeneration to enhance your appearance. Regernerist products are designed to be used individually or in combination.

The Daily Regenerating Serum - Maximum Regeneration
The Enhancing Lotion - Regenerates + UV Protection
The Perfecting Cream - Regenerates + Intense Hydration
The Regenerating Collection includes a trio of Regenerist products, each infused with an exclusive Amino-Peptide Complex, to regenerate your skin's appearance without such serious measures as chemical peels, cosmetic surgery or laser. Clinical tests have proven that Amino-Peptides help regenerate damaged skin. Not Regernerist uses this technology to beautifully regenerate skin by renewing its outer layer, revealing newer skin.

Olay Regenerist Thermal Mini Peel
Activates regeneration for rejuvenated, newer skin
Glycolic acid + micro-crystal complex

Olay Regenerist Daily Thermal Mini-Peel activates regeneration of surface skin cells for the results of a mini-professional treatment... rejuvenated, newer skin.

Rejuvenate ... water activated, self-heating formula deeply warms skin to relax pores
Reveal ... nourishing hydration for skin that is beautifully moisturized
Regenerate ... exfoliating glycolic acid + micro-crystal complex gently polishes skin's surface for the look of newer skin

Olay Regenerist Micro-Sculpting Cream
Micro-sculpts & lifts: Amino-peptide complex & intracellular fortifier

Intracellular hydration regenerates volume and shape across skin's 10 million surface cells, progressively lifting and micro-sculpting to help:

firm sagging-prone areas, even the jaw line
smooth skin's surface
restore elasticity
The result of over 50 years of Olay research, this luxurious cream has the highest concentration of our signature amino-peptide complex infused with intracellular fortifier and a touch of precious marine proteins.

Olay Regenerist Microdermabrasion & Peel System
New - 8 weeks of treatments!

The power of two treatments to regenerate your skin's appearance - at home. The Olay Regenerist System has two steps that actively work together to give you a combination of a microdermabrasion and mini-peel treatment, but it's gentle enough to use up to two times a week for continuous results.

Results you will experience with the Olay Regenerist System:

Gently resurfaces skin's texture
Activates surface cell renewal
Conditions skin to leave it feeling soft and smooth
Visibly improves and balances skin tone
Diminishes the appearance of fine lines and wrinkles
Regenerates skin's appearance
For optimal results, follow treatment with Olay Regenerist Daily Regenerating Serum. It uses a concentrated form of an exclusive Olay Amino-Peptide Complex and combines it with Olay moisture to leave your skin feeling velvety-smooth.

Also try the other products within the Regenerist line. Each product contains an exclusive Olay Amino-Peptide Complex to regenerate skin's appearance.

Eye Lifting Serum
Hydrates to visibly lift and brighten around the eye.

Continuous Night Recovery
Hydrates hour after hour to increase surface cell renewal while you sleep.

Enhancing Lotion
Contains UVA/UVB (SPF 15) combined with Olay moisture in a light, non-greasy formula that helps protect skin from damaging UV rays.

Perfecting Cream
Combines Vitamin E, Pro-Vitamin B5 and Olay moisture in a rich, non-greasy formula that intensely hydrates and conditions skin.

Microdermabrasion Treatment with Derma-Crystals (Net wt 2.2oz/64g): Peg-8, Sodium Bicarbonate, Silica Silylate, Polysorbate 20, Niacinamide, Tocopheryl Acetate, Ascorbic Acid, Fragrance, Yellow 5, Red 40

Peel Activator Serum (2fl ox/59mL): Water, Sodium Lactate, Lactic Acid, Butylene Glycol, DMDM Hydantoin, Hydroxyethylcellulose, Iodopropynyl Butylcarbamate, Disodium EDTA