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Wednesday, January 30, 2008

The Tog Shop, a valuable find on the Internet

It all began in the 1940's when New York designer Gertrude Davenport took a piece of white terry cloth, draped it sarong-like around a woman's figure, closed it with a top and side button, and christened it "the Wraparong". In 1947, Miss Davenport was granted a patent number for her design, which was one of the earliest granted in the fashion industry. Today, her patent is in the Costume Institute collection of the Metropolitan Museum of Art as an important example of the evolution of American Loungewear.

With this simple design a fashion trend was born. The trend grew into a whole line of comfortable, stylish terry cloth apparel. And, its success launched an entire mail order catalog business. The Tog Shop issued its first catalog in the early 1950's.

Today The Tog Shop offers updated classic apparel for mature women who value style, quality and comfort in their clothes, and who appreciate the highest levels of attentive and personal customer service.

Want an example?

Zip-Front Velour Robe

This Zip-Front Velour Robe is now even plusher for extra comfort and warmth. Front zipper with shirred yoke, front and back, for ease. Side-seam pockets. Cotton/polyester. Machine wash & dry. Imported. S-XL; 50'' length.

The Tog Shop departments:
- Misses Sweaters
- Misses Casual Pants
- Misses Blouses
- Misses Casual Pants
- Misses Sleepwear
- Women's Plus Sweaters
- Women's Plus Casual Pants
- Women's Plus Slacks
- Women's Plus Blouses
- Petite Sweaters
- Petite Slacks
- Petite Tops

Current offer:
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